Simms was listed as “One of the Most Powerful Executives in the Industry'' by Billboard in both 2017 and 2018, as well as named to the Ebony ‘Power 100' list. In April of 2018, she was an honoree of the Matrix Awards from New York Women In Communications (NYWIC), as well as named to the 2018 Ad Age ‘Women to Watch’ list and Variety’s ‘Power of Women New York Impact List. Simms serves on the board of the Maryland organization THREAD, which provides underprivileged Baltimore-area high-school students resources to help foster their academic advancement and personal growth. She often speaks on the importance of diverse leadership and accelerated brand building.